Imagine a customer walking into your physical store, looking around for five seconds, and then immediately walking out without saying a word. The same thing occurs on your site if it isn’t built to encourage sales. Traffic does not equal money if no one takes action.

Cyberattacks, technical failures, or simple human error can creep up out of nowhere. And when they occur, businesses are often left scrambling to recover lost data. Fortunately, there are some simple adjustments businesses can make to safeguard their data and protect their operations.

Cybersecurity experts Rob Wright (Dark Reading), David Jones (Cybersecurity Dive), and Alissa Irei (TechTarget Search Security) recently came together to discuss the future of online security. Let’s take a look at their insights on major trends and new risks to help businesses better navigate the challenges on the horizon.

Cloud computing is the use of remote servers to store, manage, and process data, freeing businesses from the limits of physical infrastructure. For small businesses, that means reduced IT overhead, improved agility, and access to enterprise-level tools.

Strong passwords are one of the easiest and most effective ways to protect online accounts. Still, many businesses use weak or reuse credentials. Learning how to create stronger passwords can significantly lower your business’s risk without adding unnecessary complexity to your security practices.